What did we really learn from Make Poverty History?

The Sheila McKechnie Foundation is running it’s annual People Power Conference tomorrow. It looks like a fascinating line up of speakers. Sadly I can’t make it in person although I’ll be doing my best to follow via twitter.

One of the sessions that stands out to me is the panel debate on ‘The Legacy of Make Poverty History‘, it was one of the first campaigns that I worked on professionally, so I’m interested in what the panel have to say about how we can still learn from the campaign.

The Foundation have managed to organise an impressive line-up of speakers who were involved in the original campaign, including;

If I was able to attend here at the questions I’d be asking;

1. If we’d had the research and thinking done by the Common Cause team around the role of frames and values in campaigning available to use back in 2004 what might we have done differently?

2. Have we done enough to capture the learning from the campaign and share it with others across civil society? To my knowledge there has only been one significant academic study of the campaign by Nick Sireau. Do we need to be doing more to encourage academics to study our campaigns to help us increase our understanding of what works?

3. Make Poverty History was one of the first campaigns that effectively utilised email as a tool for action, building an email list of hundreds of thousands of individuals. How much should campaign movements like 38 Degrees and Avaaz thank Make Poverty History for demonstrating the effectiveness of this campaign target? How much impact did the e-mail actions actually have?

4. Tony Blair wrote in his memoirs that the campaign worked because ‘Bob, Bono and the NGO alliance had mounted an effective campaign…by demonstrating the breadth of public support for action on Africa. It was done cleverly, with them always giving enough praise to the leaders to encourage them’. I’d be interested in knowing if the panel agrees with the statement and if we need to do more to praise and encourage our targets?

Advertisements

3 Responses

  1. Thanks Tom,

    These are important questions and I hope the panellists, myself included, and participants can surface some answers at the event, here and elsewhere. I think it is worth pointing readers of this blog to the formal campaign evaluation and the new media review, online here:
    http://www.bond.org.uk/pages/camparchive_2005.html

    • Thanks for posting a link to the official review. Very useful to have, but I still think it’d be helpful for us to subject the campaign (and subsequent campaigns) to more academic scrutiny.

      Hope the panel goes well tomorrow.

  2. Good questions Tom – let’s see where we get to today. I agree it can be difficult to extract the real gems from under the skin of a campaign – stuff that can be missed by formal evaluations.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: