‘Influencing the influentials’ – excellent post by Duncan Green

Duncan Green has just posted insights from a recent research project that the Oxfam GB has run into ‘influencing the influentials’. I’d highly recommend reading it – http://www.oxfamblogs.org/fp2p/?p=186

Without the actual report we don’t get the detail it provides, but a few lists that might sheed some light on a couple of points that Green makes;

Print is much more effective than broadcast – Its useful to look at lists like the annual Guardian Media 100 to get a sense of the influence of different paper, I’d suggest its possible to take the position the respective editor get as a reasonable proxy for the importance and influence of the papers as much as them as individuals.

So from the 2008 list, Paul Dacre at Daily Mail is at 3, then a long gap to Rebekka Wade at the Sun at 30. The rest of the papers are then grouped together in positions 37 through to 48 in the following order Telegraph, Guardian, FT, Times, Daily Mirror and Independent. The editors of the Sunday Times (44) and Mail on Sunday (78) are the only Sunday papers that make it in.
the ‘commentariat’ is becoming ever more important as the interface between politicians and public opinion – Its harder to find a list of top columnists, but the Total Politics list of the Top 100 Political Journalists, not all of them are members of the ‘commentariat’ but a good number are and the list was voted for by MPs is a good place to start.  Many columnists are also active authors, appear on TV/Radio, regular bloggers and speakers.

Two columnists made it into the Guardian Media 100, Matthew D’Ancona (also editor of the Spectator at 42) whose column is described as ‘being the most significant of the next 12 months’, and Andrew Rawnsley at the Observer (72) described by a panel member as ‘one of the two people you read on a Sunday if you are in the Government’

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