Why has Kony 2012 been so successful?

The Kony 2012 campaign is everywhere….if you haven’t heard about it you soon will! Since releasing their latest campaign film just days ago it’s had millions of views (the statistics on the Vimeo dashboard show the way that views of the film have grown and grown since its release on Monday), been trending worldwide all [...]

The US Presidential election and the future of campaigning?

It’s the US election season, and suddenly anyone who’s watched an episode or two of the West Wing will become an expert on the best approach to win the 270 Electoral College seats needed, the opportunities presented by the Michigan Primary and the role of Super Delegates in a tight convention. While predicting the result of [...]

Learning from Stop the Pipeline campaign

The Stop the Keystone pipeline campaign is one that may have passed many in the UK by but in the US its resulted in a huge victory for environmental campaigners. In brief, the campaign was looking to halt the construction of a pipeline that would transport tar sands oil from Alberta, Canada across the Midwest [...]

The National Trust – the UKs most influential campaigning charity?

The Guardian had an interview with Dame Fiona Reynolds, the Director General of the National Trust on Saturday, where it asks if she is the most powerful woman in Britain at the moment based on the way that the organisation is currently campaigning against reforms to planning laws that threaten the countryside. While, we don’t have a way of systematically ranking [...]

Astroturfing, 38 Degrees and MPs views of e-actions

Should we be concerned about Stephen Phillips MP writing to constituents in response to 38 Degrees last campaign to say that he will; ‘in the future not respond to campaigns run by what purports to be a, but what to is most evidently not, a non-political organisation’ Perhaps not, unless you work for 38 Degrees [...]

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