Why has Kony 2012 been so successful?

The Kony 2012 campaign is everywhere….if you haven’t heard about it you soon will! Since releasing their latest campaign film just days ago it’s had millions of views (the statistics on the Vimeo dashboard show the way that views of the film have grown and grown since its release on Monday), been trending worldwide all [...]

Monitoring our campaigns in real time…

This post has an excellent description about how one think tank, the Overseas Development Institute, constructed a dashboard to better monitor and evaluate how it’s outputs were being shared through its main communication channels. Reading it got me thinking about what an equivalent campaign dashboard would look like. I’m not aware of any campaigning organisation [...]

The US Presidential election and the future of campaigning?

It’s the US election season, and suddenly anyone who’s watched an episode or two of the West Wing will become an expert on the best approach to win the 270 Electoral College seats needed, the opportunities presented by the Michigan Primary and the role of Super Delegates in a tight convention. While predicting the result of [...]

A ‘cut out and keep’ guide to online campaign movements

It’s been a huge week of online campaign movements. Avaaz announced today that it now has over 13 million members, of which 2.5million have been recruited in the last month alone. 38 Degrees had ‘the Big Mo‘ on Tuesday when they pushed tens of thousands to add their name to the Drop the NHS Bill e-petition [...]

The beginners guide to getting your email updates read

While I’m certainly not an expert in e-campaigning, occasionally in my role I get asked to share (or offer to share!) some thoughts about what makes an effective campaign email. I did this last week while in Geneva with Micah Challenge campaigners from across Europe, or before Christmas with some inspiring campaigners involved in this [...]